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Strategic Marketing

At Amazing Lead Team, our strategists have all the industry specific skills for focusing on each and every aspect of your company’s digital requirements, including:

· Analytics
· Brand plan
· Content plan
· Digital marketing
· eCRM
· Research
· Social media

When Strategic Marketing sessions are in progress, there’s only one important person who isn’t present in the room, and that is the consumer. We look at everything from their point of view for the purpose of assisting our client and agency teams with the task of separating and elevating the genuinely relevant and awe-inspiring ideas above those that are merely great.

We have found that the process of identifying the basis for consumer insight extends far beyond just websites and campaigns. It includes organizational considerations that are much more far-reaching. That’s the point where our team’s road-mapping skills are needed, so we begin to discuss with you not only the next three months, but also the next five years. Of course, launching the campaign during the current quarter is necessary, but we are also well aware that we can’t simply plan quarterly, but must also possess a long-term plan and vision. This is absolutely crucial if we’re going to meet our consumers’ expectations regarding relevancy. Here are some more details regarding the areas we will focus on:

Analytics
After collecting all of the data, we will be bringing it to life. This will enable you to have the information necessary for identifying and achieving your goals. Along with this, our insights delivery process will provide built-in measurement techniques, so that we are aware at all times of precisely what we’ll be looking for.

eCRM
Effective eCRM should be doing more for your brand than to simply revolve around a purchase cycle. Our approach has certain benefits, including:
· Increasing ROI
· Gaining insight into market segments
· Identifying new opportunities for sales

Planning Content
This Strategic Marketing strategy is all about storytelling. Our content strategies are capable of bringing audiences closer to relevancy via stories that are useful to them. This will also be putting your brand into conversations with customers that have a positive impact.

Research
Getting inside consumers’ heads helps us with figuring out what they are looking for in your brand. We also employ additional research tools, including:

· White papers on a specific consumer point-of-view
· Aggressive intelligence regarding your competition
· Viable reviews of your competitors’ websites